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MBA
EyeMail’s
Lisa Jones wants to start an email revolution
By MeLISSA LoweRy
Lisa Jones does not consider herself
a technology geek, but her innovative
email software could ignite a revolution
in your inbox.
Chief EyeMail Officer Jones is the
Lisa Jones
founder of EyeMail Inc., a patent-pending
marketing technology solution that
brings email to life with instant-play audio
and video. EyeMail provides an experience
designed to engage, capture
attention and enhance the customer
experience to drive a call to action. The
content delivers a compelling 60-seconds-or-less
media experience directly
in the email inbox without having to
open a browser window.
EyeMail was invited to be part of The
Coca-Cola Co. Mentoring Program, was
a participant in the Microsoft adCenter
Incubation Lab and the Microsoft Partner
program and is a board member of
Microsoft Preferred Suppliers. EyeMail
is a WBE- and MBE-certified company,
and Jones received the Stevie Award for
Innovator of the Year in 2010.
the entrepreneurial spirit
Jones has a background in business,
earning degrees in logistics and procurement.
She studied marketing management
at the Tuck School of Business
at Dartmouth and had “wonderful”
careers with NASA and within the telecommunications
industry. Despite her
corporate success, Jones could not
deny her entrepreneurial spirit.
“I always knew that I had more to
contribute on a global scale,” she said.
When Jones’ mother passed away, she
was discontent that her mother’s life
could be summed up in a brief eulogy. In
her opinion, her mother made a lasting
impact through her children, and she felt
prompted to do more as a tribute.
“I wanted to focus on creating something
so innovative, so compelling,”
Jones said, “that when the time came
for me to be honored, it would be in
her memory — to show that her life
stood as a catalyst for inspiration.”
120 MBN USA Vol. 4, 2014
inspiration
Jones began reading and researching,
looking for ideas. She recalled Bill
Gates saying that if a business was not
online, it would be out of business, so
she turned her focus to technology and
the Internet.
She recognized that communicaDevelopment
Jones
managed technical resources
tion is a vital part of life, both personal
and professional, and began thinking
about the many ways to communicate
— verbally, written word, facial expressions
and tone of voice. Jones signed
up for every email list she could think
of. And after reading through hundreds
of emails from a variety of companies,
she realized that she — the
potential customer or partner — did
not feel special when reading text or
clicking on graphics to access more information.
“If
I could create the next level of
email communications for enterprise
corporations and consumers, something
that brings email to life,” Jones
said, “then, it can be taken global.”
EyeMail was born.
in previous corporate roles, so she felt
comfortable with the idea of finding, assembling
and managing the right team.
Unfortunately, she hit roadblocks when
it came to locating development teams
in the United States that could produce
what she had in mind.
“I went to more than a dozen teams
in the U.S. first, but none of them
thought my vision was possible,” Jones
said. “They all recommended that I
think of something else.”
Not dissuaded, Jones took her search
online, scouring the globe for out-ofthe-box
thinkers. She interviewed three
international teams before finding the
one that was able to deliver the first version
of the EyeMail project.
Collaborating globally
“I’ve always been a global thinker,”
Jones said. “Act locally, but think globally
for growth.” She is fascinated by the
models of Coca-Cola and Microsoft and
their domination of the international
www.mbnusa.biz
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